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Built for New England Business
Stop guessing which marketing is working.
Headwaters is a proprietary marketing mix modeling tool built for New England businesses. It shows you exactly which channels are driving your bookings and revenue โ so you put your budget where it actually works and cut what isn't.
What businesses like yours found out
Lost Creek Outfitters ยท Moultonborough, NH
$1,400/month freed up. Same revenue.
Running Google Ads for two seasons with no way to measure results. Headwaters showed direct and organic driving 71% of bookings โ paid search just 12%. They cut the ads. Revenue held. The budget didn't.
Lakeview Lodge ยท Laconia, NH
Booking revenue up 23%. Same total spend.
Spending $3,200/month across Google, Yelp, and Facebook with no idea what was working. Headwaters showed Yelp driving zero bookings. Google driving 68%. They cut Yelp, doubled Google. Next season: up 23%.